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Differences between Billboards and Banners that You Need to Know


Differences between Billboards and Banners that You Need to Know

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Billboards and banners are two forms of promotional media that are commonly used in various events, campaigns or business promotions. Although both aim to attract attention and convey a message to an audience, there are key differences between the two in terms of form, use, and scope. The following are the differences between billboards and banners:

  1. Shape:

    • Baliho: Billboards are promotional media in the form of large panels which are usually made of materials such as canvas , vinyl, or other weather-resistant materials. These billboards are installed vertically or horizontally in strategic places such as roadsides, buildings or other public areas. Billboards tend to be large and flashy with varying sizes, depending on the installation location and promotional objectives.
    • Banners: Banners, on the other hand, are a promotional medium that is more flexible in terms of form. Banners are often made of lightweight fabric or plastic and can be rolled or folded to then be installed or placed in various locations. They can be of various sizes, ranging from very small to large.
  2. Usage:

    • Billboards: Billboards are usually used for promotional campaigns that are long-term or display messages that want to be conveyed for a long time. They are often installed in high traffic locations such as highways or intersections to reach a wider audience.
    • Banners: Banners are more often used for temporary promotions or to accompany certain events or events. They can be installed in various locations such as sports arenas, exhibitions, music events, or shops for a limited time.
  3. Scope and Location:

    • Billboards: Billboards are usually placed in strategic locations where they can be seen by many people at once, so they have a wide coverage and can attract the attention of passing audiences.
    • Banners: Banners are more flexible in terms of installation location and coverage. They can be placed in various places according to promotional needs, even in locations that do not have large-scale access of people.
  4. Cost:

    • Billboards: Billboards tend to be more expensive to produce and install due to their large size and weather resistance. They are usually ordered for long-term campaigns.
    • Banners: Banners are more affordable in terms of production and installation costs, and they are suitable for short-term or temporary promotions.

The choice between billboards and banners depends on your promotional goals, available budget, and how long you want your message to be displayed. Each has its own advantages and disadvantages according to your needs.

To understand more about the differences between billboards and banners. So you can read a more detailed explanation regarding the differences between billboards and banners below.

What is a billboard and what is a banner?

Let’s discuss the basic definitions of billboards and banners:

  1. Baliho:

    • Billboards is a promotional medium in the form of a large panel which is usually made from materials such as canvas, vinyl, or other weather-resistant materials.
    • Usually installed vertically or horizontally in strategic locations such as roadsides, tall buildings, or areas a busy public.
    • Used to display promotional messages or advertisements with the aim of attracting attention and reaching a wider audience.
    • Billboards can be of various sizes, but tend to be larger and flashier to highlight promotional messages.
  2. Banners:

    • Banners are promotional media which are often made of cloth or light plastic that can be rolled or folded.
    • Usually used for temporary promotions or to follow certain events or events, but can also be used more permanently.
    • Banners can be installed in various places. locations such as sports arenas, exhibitions, shops, or public areas to convey messages or promotions.
    • Banner sizes can vary, from very small to large, according to promotional needs.

In other words, billboards are large panels used for long-term promotions and are usually installed in strategic locations with the aim of reaching a wide audience. Meanwhile, banners are a medium that is more flexible in form, used for both short-term and temporary promotions, and can be installed in various locations.

Differences in Scale and Shape

Differences in size and the dimensions between billboards and banners are mainly related to the scale and form of each promotional medium. The following is a comparison of sizes and dimensions between billboards and banners:


  1. Large Size: Billboards tend to be large in size. The size of billboards can vary, but they are often very striking and easily visible from long distances. Some billboards can reach tens of meters in length and width.

  2. Canvas or Vinyl Form: Billboards are usually made of canvas or vinyl which is strong and weather-resistant . They are generally flat and displayed in place, either vertically or horizontally.

  3. Easily Seen on Highways: Due to their large size, billboards are very effective for attracts the attention of motorists on the highway or in heavy traffic.


  1. Variable Sizes: Banners are more flexible in terms of size. They can come in a variety of sizes, from very small to large. The size of a banner is often determined by the purpose of the promotion and where it is installed.

  2. Flexible Shape: Banners are often made of lightweight fabric or plastic that can be rolled or folded. They can be installed in various shapes, both vertical and horizontal, and can be arranged according to needs.

  3. Suitable for Various Locations: Banners can be installed in various locations such as walls, fences, posts, or other structures. Due to their flexible shape, banners can be easily adapted to the area where they are installed.

So, the main difference in size and dimensions is that billboards tend to be larger, stiffer, and made of from weather-resistant materials such as canvas or vinyl, while banners are more flexible in size and shape, often made from fabric or lightweight plastic that can be rolled or folded. This makes banners more suitable for promotions that are temporary in nature or that require greater customization of shape.

Materials Used in Making Both

Materials used in making billboards and banners differ depending on the characteristics and uses of each promotional media. Following are the common materials used in the construction of billboards and banners:


  1. Vinyl: Vinyl is the most common material used in making billboards. This is a plastic material that is weather-resistant, strong, and can print images or text well. Vinyl billboards are often given a UV-resistant coating so that they do not fade easily due to exposure to sunlight.

  2. Canvas: Billboards can also be made from weather-resistant canvas. This canvas is often used in billboards with a more artistic or traditional look.

  3. Mesh: Some billboards are equipped with perforated or mesh material that allows air and light past the billboard. It is generally used in places frequently exposed to strong winds to avoid damage or to reduce the wind pressure on the billboard.

  4. Special Materials: Sometimes, billboards Specialties may use materials such as special fabrics, reflective materials, or high-durability materials depending on the promotional purpose and installation location.


  1. Vinyl: Like billboards, banners are often made from strong, weather-resistant vinyl. Vinyl banners can also be given a UV-resistant coating to keep the colors bright.

  2. Fabric: Some banners can be made from fabric, such as polyester or nylon, which is lighter and can be rolled or folded easily. Fabric is also often used in banners that will be used at indoor events.

  3. Plastic: There are banners made from weather-resistant plastic such as PVC (polyvinyl chloride). Plastic banners are often used for short-term promotions and in certain situations.

  4. Perforated Material: Like billboards, perforated or mesh banners are also used in some cases to reduces wind pressure and allows light and air to pass through the banner.

In the construction of both, the quality of the materials is essential to ensure weather resistance and long service life. The choice of materials will also depend on the budget, promotional objectives and the environment where the promotional media will be installed.

Weather Resistance

Weather and environmental resistance are important factors in the selection of materials and construction for billboards and banner. Here’s how they can withstand weather and the environment:


  1. Weather Resistant: Billboards in general made with materials such as weather-resistant vinyl or canvas. These materials are designed to withstand exposure to weather elements, such as sunlight, rain, snow and wind. They often have a UV-resistant protective coating to prevent color fading due to sunlight.

  2. Structural Strength: Billboards are usually reinforced with a frame or supporting structure the strong one. This helps maintain billboard resistance to strong winds and other weather stresses.

  3. Regular Maintenance: To maintain weather resistance, routine maintenance such as cleaning billboards from dirt and dusting as well as checking for any important damage is highly recommended. Torn or damaged billboards should be repaired or replaced immediately.

  4. Special Materials: In some cases, special billboards may be used in very harsh environments or weather extreme. This may include billboards made from high-resistance materials or provided with additional weather protection.


  1. Weather Resistant: Like billboards, banners made from weather-resistant vinyl or plastic are generally quite resistant to weather elements. They can be used in hot, cold, wet, or dry conditions without experiencing significant damage.

  2. Structural Strength: Banners often have small holes to reduce wind pressure and allow wind and light to pass through the banner, thereby reducing the risk of damage from strong winds. A strong support structure can also help maintain the stability of the banner.

  3. Regular Maintenance: As with billboards, routine maintenance such as cleaning the banner and checking for damage is an important step in maintain banner resistance to weather and the environment.

  4. Special Materials: Banners can be made with special materials such as weather-resistant fabric or impact-resistant plastic for different environmental conditions tougher.

It is important to remember that although billboards and banners are designed to withstand weather, extreme weather or extremely harsh environmental conditions can affect their lifespan and appearance. Therefore, good maintenance and selection of materials suitable for environmental conditions are essential to ensure their durability in the long term.

Purpose and Use

Billboards and banners are two promotional media that different types that can be used to achieve various promotional objectives. Here is how they are used in promotions and the purposes they typically fulfill:


  1. Promotions Long Term:Billboards are often used for long-term promotional campaigns. They are installed in strategic locations that have high traffic, such as roadsides or tall buildings, and usually remain there for longer periods.

  2. Introduction Brand:Billboards are often used to introduce a brand or product to a wider audience. They can feature large images and striking text to build brand awareness.

  3. Event Notifications: Billboards are often used to inform the public about certain events, such as concerts, exhibitions, or special events. They are used to attract people’s attention and direct them to the event location.

  4. Political Campaigns: Billboards are often used in political campaigns to promote candidates and messages they. They can be placed in various locations to reach potential voters.


  1. Temporary Promotions: Banners are often used for temporary or short-term promotions. They can be put up to announce special offers, discounts or other promotions that are only valid for a certain time.

  2. Events and Exhibitions: Banners are widely used for promote events such as trade shows, conferences, or upcoming concerts. They can be placed in and around the event location to provide information to visitors.

  3. Local Announcements: Banners are often used by local businesses to announce events or opening of new branches. They can be placed in front of shops or in local public areas.

  4. Election Banners: Banners can also be used in elections or political campaigns as a tool to remind voters about specific candidates or issues relevant to the election.

While billboards tend to be used for long-term promotional purposes and reach a wider audience, banners are more flexible in terms of promotional goals which is more temporary and can be changed as needed. Both can be important components in an effective promotional strategy depending on the goals, budget and timeframe of your promotional campaign.

Graphic Design

Graphic design plays an important role in the effectiveness of billboards and banners as promotion media. Good design can attract attention, convey a message clearly, and increase visual appeal. The following are the influences of graphic design on billboards and banners:


  1. Size and Alignment: Billboard design must take into account the physical size of the billboard itself. Images, text, and other design elements must be placed and adjusted to look good on a large scale. Harmony between design elements is also important to avoid a cluttered appearance.

  2. First Impressions: Billboards are often the first element seen by potential audiences. An attractive and striking design can make a strong first impression and capture the attention of those who see it.

  3. Branding: The billboard design must be consistent with the brand identity or campaign. Brand-appropriate logos, colors and graphic styles should be used well to build strong brand awareness.

  4. Clear Message: The desired message conveyed in billboards must be conveyed clearly and concisely. The text should be easy to read from a distance, and the image or graphic should support the message.

  5. Creativity: Creative billboard designs can make them more attractive and memorable . Elements such as illustrations, photos or unique graphics can differentiate your billboards from competitors.


  1. Variable Sizes: Banners often come in a variety of sizes, so the design must be adaptable to a variety of banner sizes. Design flexibility in terms of scalability is essential.

  2. Suitability to Location: Banners may be installed in a variety of locations, both indoors and outdoors. The design must consider the environmental conditions where the banner will be installed, such as light, background and visibility.

  3. Promotional Objectives: The design must be in accordance with the promotional objectives which is temporary. If the banner is used to announce a special offer or event, the message should be clearly emphasized in the design.

  4. Visual Appeal: The banner should have appeal sufficient visuals to attract the attention of onlookers in areas that are crowded or at high risk of other visual distractions.

  5. Easy to Read Information: Text inside the banner must be easy to read from a certain distance, so that the information to be conveyed can be understood quickly.

Experienced graphic designers usually understand the design principles that are appropriate for certain promotional media, including billboards and banners. They will consider elements such as size, color, typography, and layout in creating an effective and attractive design. The suitability of the design to the promotional media will play a big role in the success of your promotional campaign.

Installation and Mobility

Installation and mobility of billboards and banners depend on the characteristics of each promotional media. Here’s how to place and move billboards and banners:

Installation of Billboards:

  1. Strategic Location: Choose a strategic location to install billboards. These may be high-traffic roadsides, tall buildings, or busy public areas.

  2. Permit: Make sure you obtain permission from local authority or land owner if necessary. In many cases, you will need official permission to install billboards in certain places.

  3. Equipment: You will need special equipment such as a lift or crane to install billboards big and heavy. A professional team is usually needed for this job.

  4. Facing: Billboards are usually tied to a strong supporting structure. This can be a specially designed metal frame, pole, or building wall.

  5. Maintenance: Once installed, billboards require regular maintenance such as condition checks and maintenance to keep it in good condition.

Billboard Mobility:

  1. Demontation: Large, permanent billboards are usually difficult to move. If you need to move the billboard, you may need to dismantle the supporting structure and reassemble it in a new location.

  2. Replacement: Alternatively, if the billboard no longer needs to be used in its original location, you can consider replacing it with a new billboard in a different location.

Installation of Banners:

  1. Location Selection: Choose a location that suits your promotional objectives. Banners can be mounted on fences, posts, walls, or other structures.

  2. Facing: Banners are usually tied with rope, wire, or special clips to the structure buffer or fence. Make sure the ties are secure so the banner doesn’t come loose in wind or bad weather.

  3. Permission: Just like billboards, you may need permission or approval from the land owner or local authorities to display banners in multiple locations.

Banner Mobility:

  1. Lowering:A properly installed banner can easily come down from the installation location. You just need to undo the ties used to secure the banner.

  2. Moving: Banners that are lightweight and easy to roll or fold can be easily moved to a new location. This is one of the advantages of banners in terms of mobility.

  3. Replacement: If you want to change your promotional message or move your banner to a different location, you can plan re-install it by tying it back in a new place.

Please remember that the installation and mobility of billboards and banners will be greatly influenced by the size, weight and type of material used in the promotional media . Additionally, there are local regulations and rules to consider when placing billboards and banners. If you are unsure, it is recommended to work with professionals who are experienced in installing such promotional media.

Production Costs

The production costs of billboards and banners can vary significantly depending on a number of economic factors. The following are several factors that influence the production costs of both:

Size: One of the main factors that influences production costs is the size of the billboard or banner. The larger the size of the promotional media, the more materials are needed to print and install it. Therefore, larger billboards tend to be more expensive than smaller ones, and the same goes for banners.

Material: The type of material used to make a billboard or banner is also affect production costs. High-quality, weather-resistant materials are usually more expensive than cheaper or less durable materials. For example, billboards made from weather-resistant vinyl are more expensive than those made from regular canvas.

Graphic Design: Production costs will also be influenced by the graphic design used. Complex designs with many colors or special graphic elements may require more labor and higher printing costs. Designs that are simple and easy to print are usually more economical.

Quantity: Typically, the more billboards or banners you order in one production run, the lower the cost per unit. This is because initial production costs (such as setting up the printing press) can be divided by a larger quantity of promotional media produced.

Number of Colors: The number of colors used in the design will affect the cost production. Billboards or banners with many colors may require a more complicated and expensive printing process than those using only a few colors.

Installation Conditions: If installing billboards or banners requires special equipment or additional work , this will also increase production costs. For example, if you need to rent a lift to install a billboard in a high location, that will be an additional cost.

Taxes and Permits: Taxes or permit fees that must be paid to local authorities will also be affects the production costs of billboards or banners.

Maintenance: You also need to consider maintenance costs if billboards or banners require regular maintenance, such as cleaning or repairs.

When planning the production of billboards or banners, it is important to consider all these factors and detail the budget carefully. This will help you understand proper production costs and make wise decisions about the design, size, and amount of promotional media you will create.

Readability and Visual Appeal

Readability and visual appeal Visual appeal is very important in the influence of promotional messages in billboards and banners. These two factors have a direct impact on how effective your message is at capturing your audience’s attention and conveying information clearly. Here are the impacts:


  1. Clear Message: Good readability is key to convey promotional messages effectively. Text that is easy to read will make your audience understand your message more quickly.

  2. Misunderstandings to Avoid: When the text on billboards or banners is difficult to read or unclear, this could cause misunderstandings. People may misinterpret your message, which can reduce the effectiveness of your promotion.

  3. Location and Viewing Distance: Readability is also affected by installation location and viewing distance. Make sure that the text size and layout match the distance at which the audience will see your promotional media.

  4. Appropriate Typography: Choice of typeface (font) and the size of the letters is very important. Fonts that are too complex or too small can reduce readability. Choose a font that is easy to read from a distance and make sure the font size matches the size of the promotional media.

  5. Contrast Color: Use contrasting colors between the text and the background The back can improve readability. Make sure your text is a different color from the background to ensure a clear message.

Visual Appeal:

  1. Attention-Grabbing: A strong visual appeal can make people pause to look at your billboard or banner. This is the first step to communicating your promotional message.

  2. Creativity: A creative and attractive design can make your promotional media different from others. Unique graphic elements, illustrations or photos can increase visual appeal.

  3. Consistent Branding: If you are promoting a specific brand or product, make sure the elements branding such as a logo, brand colors, and graphic style according to your brand. This will help your audience recognize your brand quickly.

  4. Environmental Conditions: Visual appeal is also influenced by the environmental conditions where your promotional media is installed. Consider factors such as light, background, and potential visual distractions.

  5. Emotion and Affect: Visual appeal can also trigger certain emotions or reactions from the audience . For example, an emotional image or an uplifting display can increase the impact of a promotional message.

Readability and visual appeal are two important aspects to consider in the design of billboards and banners. Both work together to make your promotional messages more effective in attracting attention, conveying messages clearly, and influencing your audience according to your promotional goals.

Ideal Places for Billboards and Banners

Selection of the right location and marketing strategy is very important in the success of promotional campaigns using billboards and banners. Here are some ideal places and marketing strategies you can consider:


  1. Main Roadside: Installing billboards on main roads with high traffic is an effective marketing strategy. This will allow your promotional message to be seen by many people.

  2. Near Shopping Malls: Billboards near shopping malls or shopping centers are often effective as they attract the attention of visitors who are shopping.

  3. In Business or Commercial Areas: If you are promoting products or services aimed at businesses or corporate customers, install billboards near the area business or commercial areas could be ideal places.

  4. Tourist Areas: If you are in an area that is visited by many tourists, install billboards around these places. tourist attractions or tourist routes are a good idea.

  5. Local Events: Installing billboards near local event venues such as concerts, exhibitions or festivals can be very effective for reaching relevant audiences.

  6. Famous Local Locations: If there is a well-known local place or landmark in your community, place a billboard near the location It can attract attention and create a strong impression.


  1. Business Environment: Banners can be placed around business or office environments to reach business owners or workers who work in the area.

  2. Around Shops or Restaurants : Placing banners near shops or restaurants that are relevant to your products or services can attract customers who are nearby.

  3. Markets and Shops: strong> Banners can be placed in traditional markets or local shops to reach an audience who shop locally.

  4. Trade Fairs: If you participate in trade shows or industry events, banners can be used to promote your presence and attract visitors to your booth.

  5. Social and Charity Events: Banners can be placed near social events or charity, such as a fundraising event or community activity, to promote your support for a particular cause.

  6. Public Transport Locations: Placing banners at train stations, bus stops, or other public transportation terminals can reach audiences who use these means of transportation.

In addition to physical location, it is also important to consider factors such as visibility, crowds, and the surrounding environment in choosing a place for billboards and banners. In addition, the right marketing strategies such as special offers, attractive color choices, and clear messages will help increase the effectiveness of your campaign.

Conclusion Difference Between Billboards and Banners

In conclusion, billboards and banners are two different types of promotional media that can be used to achieve various marketing goals. Here are the main points to remember about billboards and banners:

  1. Basic Definition: Billboards are large promotional media that are often placed in strategic locations such as sidelines roads or tall buildings. Banners are smaller promotional media, often made of cloth or vinyl, and can be rolled or folded.

  2. Size and Dimensions: Billboards are generally larger and have a larger scale than banners. Banners are more flexible in terms of size.

  3. Material and Construction: Billboards are usually made of weather-resistant vinyl or canvas , while banners can be made of various materials such as vinyl, fabric, or plastic.

  4. Weather Resistance: Both are designed to withstand weather and environmental elements, but need regular care and maintenance.

  5. Purpose and Use: Billboards are suitable for long-term promotional campaigns and reach a wider audience, while banners are more suitable for temporary or short-term promotions.

  6. Graphic Design: Good graphic design is very important to attract attention and convey messages clearly in billboards and banners .

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